Portrait of Xueheng Li

Associate Professor, Lingnan College
Sun Yat-sen University

Economics · Game Theory · Networks

Xueheng Li 李学恒

Associate Professor of Economics

Lingnan College, Sun Yat-sen University
Microeconomics and Digital Economy Research Division · Guangzhou, China

I am an applied microeconomic theorist working on social and economic networks, behavioral game theory, and applied microeconomic theory. My research uses formal models, evolutionary dynamics, and experiments to study strategic interaction, cooperation, social norms, and network design. I am also interested in how AI technologies reshape decision-making and organizational forms. I received my PhD in Economics from the University of Nottingham in 2018.

Research

Research interests

  • Social and economic networks
  • Behavioral and psychological game theory
  • Applied microeconomic theory
  • Evolutionary dynamics and stochastic stability
  • Behavioral and experimental economics
  • AI, decision-making, and organizational forms

Current themes

I study how beliefs, emotions, social comparison, and network structure affect equilibrium behavior and long-run outcomes. Current projects examine cooperation norms, network design, influencer markets, overconfidence, imitation dynamics, and how AI changes decision-making and organizational forms.

Publications

  1. 2026
  2. 2025
  3. 2024
  4. 2023
  5. 2021

Working papers

  1. The Structure and Gender Differences in Overconfidence

    Xueheng Li, Jiayi Liang, Xiaomeng Zhang, Shan Jin, and Wei Wang.

  2. Influencer Networks

    Yanlin Chen, Xueheng Li, and Tianle Song.

Work in progress

  1. Moral Narratives Need Norms

    Despoina Alempaki, Valeria Burdea, and Xueheng Li.

    Six preregistered experiments with more than 9,000 participants study how moral narratives interact with norms against lying.

  2. Imitation and Single-Deviant Comparison Graphs

    Zhiwei Cui and Xueheng Li.

Experience

Academic appointments

  1. Associate Professor
    Lingnan College, Sun Yat-sen University

  2. Assistant Professor
    Lingnan College, Sun Yat-sen University

  3. Assistant Professor
    Nanjing Audit University

Education

  1. PhD in Economics
    University of Nottingham

  2. MSc in Behavioural Economics
    University of Nottingham

  3. Bachelor of Management
    Jinan University

Academic roles

  • Academic Director, Lingnan College AI Transformation Project
  • Deputy Director, Greater Bay Area Laboratory for Digital Economy and Data Science
  • Young Council Member, Game Theory Branch of the Operations Research Society of China, 2025–2029

Funding and recognition

  • Principal Investigator, NSFC Young Scientists Fund, 2023–2025
  • Sun Yat-sen University “Hundred Talents Program” Young Scholar

Teaching & Public Scholarship

Open teaching materials and public-facing writing on economics and AI-enabled research.